03.16
Electric stoves, however, are more complicated- a thorough knowledge of electrical systems is needed.
Refurbishing a refrigerator requires even more expertise: in addition to the electrical aspect, special certification is needed to handle the refrigerants and to clean the systems.
Most appliance restorers don’t have the required know-how or certification. But because Jowers TV & Appliances was already in the business of selling new appliances, John had a pre-assembled team of qualified servicemen and technicians.
John has no plans to take his new appliance sales online. While Internet sales for niche items like vintage appliances are skyrocketing, the competition to move new inventory is stiff. He knows he would likely only lose money trying to compete for online sales with a large outlet like Sears.com or JCPenney.com.
He does, however, believe that his new appliance sales have been helped as more and more manufacturers have added search engines that allow customers to find authorized dealers in their geographic area.
He has seen a few sales locally that have come to him via appliance manufacturer’s web sites, and feels that this allows smaller dealers to profit without investing in building a site.
John acknowledges that, when he left for college, the last thing he thought he’d do was to come back to a small town and work in the family business.
network marketing ebook
No Comment.
Add Your Comment